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The Esther Plan

About The Esther Plan
What's Different about The Esther Plan?

When it comes to losing weight, everyone’s needs are different. What works well for your sister, coworker, or best friend may not work as well for you. While we've always offered a personalized SmartPoints® Budget based on age, weight, height, and sex, you can now take a personal assessment that will match you with a unique way to experience the WW journey. And if you find that your plan is no longer working for your life, you have the ability to switch

All plans are equally flexible, simple, and effective when it comes to losing weight—they just help you get there in different ways.

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